He has extensive experience in on-site training and technical support. From 2001 to 2006, he founded and led Floratine Scandinavia, serving golf courses and football fields across Sweden, Norway, Finland, and Denmark. He later became CEO of Floratine Products Group and FBScience Inc. in the U.S. Since 2017, he has been in Sweden, founding CropHealth AB to provide analytical tools for agronomic problem-solving. Early in his career, he also directed Executive MBA programs in the U.S.

Global Business Development and Relationships

Andy joined Toro in 1999, having started his career in agricultural development as a project manager in Egypt. Throughout his 27-year career at Toro, he has held a variety of roles with a focus on sales and relationship management in the golf, sports, and landscape sectors. Andy is a regular speaker at industry conferences and podcast contributor.

Holds a degree in Forest Engineering and later completed a Masters in Golf Course Maintenance. Further academic training was completed in the United States at The Ohio State University. Professional experience includes work at prestigious golf courses such as Robert Trent Jones, TPC Scottsdale, Quail Hollow, and Le Golf National. Has participated in high-profile tournaments including the PGA Tour, PGA Championship, European Tour, and Ryder Cup. Served as Superintendent for the 2023 Ryder Cup. Currently works as an agronomic advisor across Italy, France, Spain, and Morocco.

Prof. Dr. José Sánchez, PhD in Agricultural Engineering, is an Associate Professor of Phytopathology in the Botany Unit of the Department of Biology and Geology at the University of Almería (UAL). He teaches “Phytopathology” and “Agricultural Botany” in the Agricultural Engineering degree program, and “Microorganisms and Agriculture” in the master’s program. He coordinates the “University Expert in Mycology and Phytopathology of Arid Zones” course and is a member of the UAL Ecozonar research group. His research focuses on fungi and plant diseases, particularly Pythium and Fusarium.

Area Manager Golf Equipment

Arturo is Industrial Preventive Maintenance engineer. Started his career in the golf industry in 1990 as a mechanic in a golf carts rental company based in Spain while supporting golf tournaments sponsored by Volvo in Spain and China. Arturo joined Toro Spanish distributor in 1995 as equipment sales representative. In 2007, Arturo began the role of Sales Area Manager at The Toro Company covering Southern Europe and Benelux region, also supporting large organizations like CMAE, FEGGA and GCAE through long-term stablished partnerships.

Area Manager Golf Irrigation Products – Europe, Middle East & Africa

Xavier is an Agricultural engineer and holds a Business Degree in Economics and Marketing. Started his career in the water business on 1998 in agriculture, joined Toro in 2007 to develop the Golf Irrigation market in Southern Europe. Throughout his 18-year career at Toro, has covered different roles always focused on the golf irrigation business and extended territories to Africa and Middle East.

Served as Superintendent at Le Golf National, Paris, for six years. Le Golf National hosted the 42nd Ryder Cup and annually hosts the French Open on the European Tour. Arrival in Paris in 2013 marked the beginning of the golf course’s preparation for the Ryder Cup and the 2024 Olympic Games. Holds a degree in Agronomic Engineering and completed further training in golf course management at Cranfield University (England), Elmwood College (Scotland), and the University of Georgia (United States).

Johan Benestam is a golf course architect with over 20 years of experience in golf course planning, design, construction, and maintenance. He holds an MSc in Golf Course Architecture from Heriot-Watt University and a BSc in Landscape Planning from the Swedish University of Agricultural Sciences. A recipient of the prestigious Grand Tour Scholarship sponsored by The Toro Company and Robert Trent Jones Jr., he began his career as a greenkeeper before founding Benestam Golf Course Design in 2003. He regularly lectures for Nordic golf associations and contributes to professional publications.

Agricultural Engineer. Currently serves as Technical and Commercial Director at Novogreen.

Since 2018, he has been Pitch Quality Manager at LaLiga, ensuring high standards for football pitches and coordinating technical, regulatory, and audiovisual aspects with clubs. A member of the FIFA Natural Grass Quality Group, he contributes to international standards and best practices in pitch management. He started as Head Groundsman at Santiago Bernabéu Stadium in 2011 and later became Deputy Director of Pitch Maintenance at Real Madrid C.F. He holds a degree in Agricultural Engineering and a Master’s in Sports Turf Management, teaching at EADE since 2013.

Agronomic advisor with over 20 years of experience in the sports turf industry, including a decade as an independent consultant. Trained in agronomy in the semi-arid south of Spain (Cartagena), where water scarcity and intensive agriculture fostered innovation in sustainable practices. He later joined the golf and sports turf sector during its early development in the region. Extensive experience managing warm-season (C4) grasses such as Bermudagrass and Paspalum, and cool-season (C3) grasses like Bentgrass, Ryegrass, Fescues, and Poa, across Mediterranean, oceanic, desert, and continental climates, using varied water qualities and substrates.

Dr. Eduardo Gallego Arjona (Cartagena, 1962) has dedicated his career to the study and dissemination of Mycology at the Universities of Murcia and Almería, focusing on both plant-parasitic micromycetes and macromycetes. He coordinated the Almerían Mycological Conferences, promoting mushroom knowledge and sustainable foraging practices. After retiring as Associate Professor, he continues his outreach work as an Honorary Collaborator at the Collections Center of the University of Almería.

Aware that growers must maximize crop production to meet the demands of a growing global population, Jarrett recognized the importance of fully understanding Plant Nutrition. Over the past 16 years, he has focused on managing plant nutrition from the seed, the soil, and the plant itself. In the last five years, his goal has been to simplify the complexity of plant nutrition into a practical and agronomically sound system. The development of the Chemtrition System not only meets but exceeds this goal, supported by the R3 Agronomic platform. Jarrett Chambers is the co-founder of ATP Nutrition, a Canadian company leading innovation in plant nutrients.

Louise Bernhoff, con base en Suecia, es actualmente miembro del consejo de LRF Youth Skåne en LRF – Federación de Agricultores de Suecia. Aporta experiencia de roles anteriores en Skånefrö, Brf Myntet 25 y SEB. Louise posee una Licenciatura en Ciencias Empresariales y Economía, con especialización en Economía, por la Universidad de Lund (2018–2021). Louise es directora ejecutiva de Skånefrö Seed.

She is the CEO of Botaniska Analysgruppen, a company specializing in plant disease diagnostics and advisory services. She earned her master’s degree in Agronomy and Plant Protection from the Agricultural University of St. Petersburg (Russia) and her PhD in Grass Science from the Agricultural Academy of Moscow. Her current research focuses on various aspects of turfgrass management and plant disease diagnostics. Dr. Usoltseva has co-authored multiple scientific publications and presented her findings at international conferences.

With over twenty years in the golf industry, Luis began his career as Head Greenkeeper before founding Surtec Golf Agronomy and focusing on consultancy in golf course maintenance and construction. He has worked with designers such as Kyle Phillips and Jack Nicklaus. He is currently Director of Agronomy and Construction at Surtec and Senior Agronomist for Southern Europe at The R&A. He holds a degree in Agricultural Engineering (UCO) and an MSc in Sport Surface Technology (Cranfield).

Regional Manager – Sustane Natural Fertilizers Inc. (2017–Present)
Turf professional with over 40 years of experience across Europe and the Middle East. He began his career in 1985 as a greenkeeper, advancing to senior and management positions at leading golf clubs in the UK before moving into course management. In 2012, he transitioned to technical sales and advisory roles, earning BASIS, FACTS, and NMP certifications at STRI. Since 2017, he has been responsible for the EU and Middle Eastern markets at Sustane, promoting sustainable turf management and sharing his expertise with industry professionals.

Graduated in Agri-Food Engineering, he currently leads the Maintenance and Production Department at Royalverd, overseeing the technical and operational planning of various work areas. He began his career in 2015 as head of the Ciudad de Valencia stadium for Levante UD, and in 2019 took responsibility for all the club’s playing surfaces. In 2020, he coordinated the central region, managing the maintenance of facilities for clubs such as Atlético de Madrid, Getafe CF, CD Leganés, and the Spanish Football Federation.

Tugrass Director at Semillas Fitó, a company founded in Barcelona in 1880 and specialized in the production and commercialization of seeds.
Agronomist Engineer with over 30 years of experience in the turfgrass seed business and professional turf management. He has extensive experience with all types of turf surfaces, from golf courses and football fields to professional landscaping. He is the author of the book “The Guide to Lawn and Its Cultivation” as well as “Turfgrass Culture”.

Holds a degree in Technical Agricultural Engineering specializing in horticulture, fruit growing, and landscaping. Trained at the National Golf Center through a Spanish Golf Federation scholarship, completed the Turfgrass Management program at Michigan State University, and interned at Shoal Creek, AL. Began as Head Greenkeeper at Vallromanes Golf Club, managed an 80-hectare sports turf farm in Arévalo, served five years as Head of Pitch and Landscaping at Real Madrid Sports City, and is currently Grounds Manager at Real Sporting de Gijón.

Graduated in Chemistry from the University of Córdoba (2017) and with a Master’s Degree in Fine Chemistry and Nanochemistry (2018), she completed her training with a project in Customer Experience at the EOI (2019). She has more than six years of experience at Vellsam Bioactive Materials. She was Head of the Physical Chemistry Laboratory between 2019 and 2024. Since 2024, she has been Product Director, leading strategic development, life cycle management, and interdepartmental coordination, combining technical expertise, innovation, and customer focus.